Influencers in marketing are the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.

Digital Marketers has used the influencers to send the message home. Influencer shave the power to affect purchase decisions of others because of their knowledge, authority, position, or relationships

Contributions of influencers to social media marketing, Lead generation, Build connections: Sponsor influencer-run contests and giveaways, They increase credibility, they add a fresh perspective, Referrals & affiliate program:

Reasons to engage social media marketing

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